AI and ESG reporting

Tightening regulations, new voluntary frameworks and growing investor scrutiny are making sustainability reporting more demanding. AI could ease the load – but will it really transform the disclosure process? And can it be used ethically and sustainably?

Surge in ESG regulations over the past decade.

Executives seeing a rise in ROI from AI, according to a survey by Workiva.

Tightening regulations, new voluntary frameworks and growing investor scrutiny are making sustainability reporting more demanding. AI could ease the load – but will it really transform the disclosure process? And can it be used ethically and sustainably?

An often-quoted figure among sustainability professionals is that environmental, social and governance (ESG) regulations have surged by 155% over the past decade.

As demand for rigorous and transparent disclosures grows — a shift largely welcomed by the industry — sustainability reporting is becoming more complex and time-intensive. Many ESG teams now find themselves consumed by compliance tasks, rather than strategy, innovation and long-term impact.

Current tools offer limited support. A recent report by software firm Workiva, based on a survey of 1,601 senior executives worldwide, found that 73% believe their existing reporting technology falls short of meeting the demands of new climate regulations.

Professionals are turning to AI to help automate routine tasks and make sense of sprawling data.

According to another Workiva survey of 2,300 corporate reporting experts across finance, sustainability, risk, legal and compliance, 88% have seen a rise in ROI from AI over the past year. Meanwhile, 96% reported saving time and 94% noted productivity improvements.

Mandi McReynolds, chief sustainability officer at Workiva, tells edie that her team has been beta testing AI tools in sustainability reporting for over two years.

“AI helps us cut through complexity,” McReynolds explains. “When working on the EU’s Corporate Sustainability Reporting Directive (CSRD), we noticed many companies struggle to identify which material issues are truly relevant out of the 50+ requirements. AI tools help narrow down that list and focus the team’s efforts.”

Beyond materiality assessments, McReynolds says, Workiva uses AI to align targets with global frameworks like the UN Sustainable Development Goals (SDGs), streamline compliance tasks, conduct peer benchmarking and draft sections of sustainability reports.

However, even as the benefits of the technology come into focus, many are taking a cautious approach.

“It’s no longer just about writing a good ESG report. It’s about understanding how AI is going to read and interpret it.”

Deepa Rao, sustainability governance and climate change lead at Cognizant

Navigating challenges: From data quality to ethical dilemmas

The rapid growth of AI brings with it a host of ethical and environmental concerns. The technology is highly energy-intensive, straining clean energy supplies and increasing reliance on fossil fuels. Data centres that power AI also consume large volumes of water for cooling, often impacting water-stressed communities. Their construction depends on critical minerals linked to modern slavery risks. Meanwhile, AI itself raises red flags around privacy, bias, misinformation and potential job displacement.

Naturally, this has led to hesitation across the ESG profession. Many companies are beginning to set their own standards for responsible AI use. 92% of executives surveyed by Workiva say their organisations follow ethical, transparent and compliant AI practices. Yet concerns remain, with 77% still wary that their current generative AI adoption could introduce new risks.

edie’s latest quarterly Sustainable Business Tracker shows a similar tension. While 69% of sustainability professionals see data and reporting as the area where AI could have the biggest impact, just 29% are currently using it to support their sustainability agenda.

McReynolds stresses that AI’s efficiency will improve over time, much like other technologies, but companies must actively manage their AI use today to balance risks and rewards.

She advises firms to “take a step back and evaluate their current usage” while also “educating their teams” on best practices. The first consideration is whether the AI is “tailored to the practitioner and the specific job to be done,” since purpose-built AI generally consumes less energy and delivers more targeted value than generic models.

She also emphasises the importance of using platforms “specifically designed for sensitive information” to ensure that confidential financial, risk, or sustainability data remains private and is not inadvertently used to train models that could benefit competitors.

Additionally, McReynolds encourages businesses to engage with their AI providers about sustainability efforts, including use of renewable energy, carbon emission reductions and efficient engineering practices.

Internally, organisations should ensure employees are trained to use AI efficiently, maintain prompt libraries that support quick, focused responses and avoid unnecessarily deep research when simpler queries will suffice.

McReynolds summarises: “better prompts and smarter usage habits lead to more efficient outcomes.”

According to Workiva’s survey of sustainability professionals, those with established AI governance policies are more confident in their organisation’s use of AI and are roughly twice as likely to benefit from high-quality data and role-specific training, leading to better results.

One such example is IT giant Cognizant, which has developed its own ‘Responsible AI principles’ that apply across the entire AI lifecycle, covering acquisition, design, development, usage, monitoring and decommissioning of AI systems.

If you include AI in someone’s job description, if you define that they’re supposed to use AI for certain tasks, then you’ll see the efficiencies. If you don’t, you won’t

Deepa Rao, sustainability governance and climate change lead at Cognizant

Percentage of executives surveyed by Workiva who say they are wary that their current generative AI adoption could introduce new risks

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“I don’t eat lunch at my desk anymore. I enjoy it at my dining table. I don’t drink coffee at my desk either."

Deepa Rao, sustainability governance and climate change lead, Cognizant

Mastering prompts and measuring impact

Echoing McReynolds’ points, Deepa Rao, sustainability governance and climate change lead at Cognizant, tells edie that “prompt engineering is everything now”.

She explains that AI hallucinations often happen because users ask broad or unfocused questions, such as “Can you write the whole report for me?” Instead, breaking tasks into smaller, clear prompts reduces errors.

Rao stresses that AI does not replace human judgement: “It’ll do 50%” of the work, with the rest requiring careful review”.

While AI has improved efficiency, she notes that limitations remain, especially in design tasks like creating fully on-brand presentations, which still require human input. Overall, AI has helped her complete work faster and regain work-life balance.

She says: “I don’t eat lunch at my desk anymore. I enjoy it at my dining table. I don’t drink coffee at my desk either. That used to be because of the workload. Now, my work is done for the day and I’m already onto the next day’s tasks.”

As one of the few large firms to develop internal AI principles, edie asked Rao whether Cognizant is disclosing the carbon footprint of its AI use.

She says: “Not yet, but we want to. We’ve started considering it. I don’t know how we’ll do it, which is why I can’t tell you how — but we are looking into it.

“We’re trying to figure out how much AI we’re using and how much energy that’s consuming. I don’t know if anyone’s cracked that yet, but we’re working with SMEs to find out.

“But there are ways to offset it. For example, we travel less now, which helps compensate. It’s a trade-off.”

However, having governance principles in place has helped regardless.

“The big picture in this AI revolution is redefining roles and reassessing processes. Everything else follows,” Rao adds. “If you include AI in someone’s job description, if you define that they’re supposed to use AI for certain tasks, then you’ll see the efficiencies. If you don’t, you won’t.”

Cognizant has KPIs for its employees to measure how much resource and time can be saved using AI. Rao highlights that she has seen more than £100,000 in savings from improved resource and time efficiencies.

Building on the need for strong oversight, McReynolds of Workiva says companies should “clearly disclose their oversight structures and the framework they’re using to drive responsible AI practices”.

She emphasises that she is “not in favour of disclosure just for the sake of it”, adding that AI transparency should focus on material risks, opportunities, or costs.

On reporting AI’s carbon impact, McReynolds urges caution: “Before we rush to include AI’s carbon usage in emissions reports, let’s agree on standardised methods — whether through the GHG Protocol or another global framework — so that we can make meaningful, apples-to-apples comparisons.”

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Writing with AI assistance, for AI-assisted readers

Beyond just using AI to craft reports, sustainability professionals now face the reality that investors are also leveraging AI to analyse those very disclosures. This shift brings both risks to manage and new revenue opportunities to unlock.

According to Workiva data covering 222 institutional investors, 72% use generative AI to summarise data from reports, filings and transcripts.

Meanwhile, 71% employ AI tools to evaluate financial performance, and 67% use them to assess sustainability performance, making ESG reports not only a compliance exercise but a critical communication channel tailored for AI analysis.

Rao stresses the importance of adapting reporting to this new reality.

“You can’t use flowery language or long narratives. It has to be crisp, to the point,” she tells edie.

Rao points out that how metrics are structured and which keywords are used are crucial. “You have to understand what investors and ratings agencies are searching for. That’s the human-in-the-loop part. Are you writing with the right keywords? Will AI pick it up accurately?”

She also recommends testing reports by uploading them to AI tools and asking, “What do you understand from this?” before revising accordingly. This iterative process can improve clarity and ensure the AI interprets disclosures correctly.

Rao adds that ESG raters such as CDP and EcoVadis are using AI not only to read reports but also to pull in data from external sources, including legal filings and news articles.

“If you can address those points somewhere, even indirectly, AI will pick it up.”

She concludes: “It’s no longer just about writing a good report. It’s about understanding how AI is going to read and interpret it.”

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