This report has been developed by edie's Intelligence team, based on the results of our content delivery and post-campaign interviews with Mitsubishi Electric's campaign leads. It breaks down how the partnership between edie and Mitsubishi Electric was developed and has evolved over time, and the measurable impacts that it has delivered for the market and the organisation - along with our future plans for the partnership.
The UK's built environment is at a crucial tipping point. With legislative pressure mounting, public concern growing, and net-zero targets fast-approaching, there is an urgent need to embed green building principals into business strategies and infrastructure planning.
Mitsubishi Electric helps its customers reduce carbon emissions in one of the most critical areas for greenhouse gas reduction: the built environment. Working with edie, the company reached an audience of sustainability professionals in need of effective solutions to their buildings’ carbon emissions, and of the experience and advice that Mitsubishi Electric could provide.
Across two reports, two webinars, a blog post and a partnership on edie’s flagship edie 25 event, Mitsubishi Electric reached a broad and engaged audience of sustainability experts who could benefit from the solutions the company provides.
How would you summarise the current state of play around corporate sustainability and climate action today?
Within the UK’s sustainability agenda, attention has been weighted towards residential heat pumps for a while, leaving the commercial built environment overlooked. While decarbonisation remains a national priority, progress in the commercial sector has been slower, with many businesses constrained by high costs, regulatory uncertainty, and limited government direction.
Tenants and occupiers are increasingly driving change by demanding higher sustainability standards in the buildings they lease. This market pressure is changing expectations across the value chain, from developers and landlords to contractors and installers. For Mitsubishi Electric, this shift has reinforced the importance of championing energy efficiency, retrofit solutions, and carbon reduction across our commercial portfolio.
Why did you decide to start working with edie?
We wanted to extend our reach beyond traditional trade and HVAC publications to connect with a broader sustainability audience. While Mitsubishi Electric was already prominent in technical and industry-specific media, we wanted to position ourselves more clearly within the corporate sustainability space: engaging with senior decision-makers, influencers, and businesses shaping the built environment agenda.
edie provided the ideal platform to do this. It offered us access to an audience deeply engaged in net-zero issues across both public and private sectors. By partnering with edie, we have been able to share our sustainability message beyond our core customer base, establishing ourselves as a thought leader in the wider commercial and built environment conversation.
What were your initial objectives entering this partnership?
When our sustainability marketing function was created, Mitsubishi Electric’s goal was to expand our messaging beyond product promotion and toward long-term thought leadership. The partnership with edie supports this by positioning the brand as a trusted sustainability voice within the built environment; reaching new audiences beyond installers and consultants; promoting awareness of that thought leadership in energy efficiency and decarbonisation; and generating high-quality engagement data for ongoing relationship-building and remarketing.
The partnership has included participation at events such as edie 25, report collaborations, and webinars on sustainability in construction and energy efficiency.
What measurable impacts have you seen working with edie?
We have seen strong measurable benefits from edie-led campaigns. Reports and webinars have delivered valuable contact data, with downloads and attendee lists that directly align with our target audiences. This data is repurposed through dedicated sustainability newsletters and follow-up marketing, providing ongoing engagement with organisations that have demonstrated clear interest in our themes.
The collaborative nature of edie’s editorial work has also allowed Mitsubishi Electric to share our sustainability story from a fresh, independent perspective. Rather than direct product promotion, edie content highlights the company’s role in driving sector-wide solutions - a key differentiator in how we communicate sustainability.
What works well in your partnership with edie?
The best parts of our partnership include the high-quality data received from reports and webinars; the editorial credibility that comes with the edie brand to convey our sustainability message; flexibility in the partnership that allows us to adapt campaigns to fit our budget and objectives; and strong communication, with responsive account management and well-organised delivery.