This report has been developed by edie's Intelligence team, based on the results of our content delivery and post-campaign interviews with Centrica Business Solutions' campaign leads. It breaks down how the partnership between edie and Centrica Business Solutions was developed and has evolved over time, and the measurable impacts that it has delivered for the market and the organisation - along with our future plans for the partnership.
As we surged past the halfway point of the so-called ‘decade of delivery’ for the global net-zero transition the need for practical insights and clear implementation pathways on the net-zero transition has never been greater.
Centrica Business Solutions works with thousands of organisations to cut emissions, reduce energy costs and build long-term resilience. To bring this expertise to a wider audience of engaged professionals, the company partnered with edie on a host of activities to demonstrate Centrica Business Solutions' sustainability credentials and provide edie’s audience with solutions to critical challenges acting as roadblocks to sustainability progress.
Beginning with two free business guide reports, on energy finance and biomethane, edie and Centrica Business Solutions’ 2025 partnership expanded to include a webinar on improving energy resilience, an exclusive roundtable for sustainability professionals at edie’s Summer Lunch event and a prestigious collaboration partner profile at edie’s flagship edie 25 event.
These activities helped position Centrica Business Solutions in front of a relevant and engaged audience of sustainability professionals, many of whom were able to benefit from Centrica Business Solutions expertise on energy solutions and to take away new understandings of how to build resilience and finance their sustainability projects.
How would you summarise the current state of play around corporate sustainability and climate action today?
"We view the sustainability space as entering a new “endurance” phase. Businesses that once approached climate action as a sprint are now realising the scale and complexity of the challenge. Many organisations have strategies in place but lack clarity on the order of steps needed to achieve their goals. This has created strong demand for expert partnerships that can turn ambition into practical action."
Why did you decide to start working with edie?
"We originally partnered with edie to complement our own communications and marketing reach. While we have a substantial database and channels of our own, edie provides access to a larger, highly engaged sustainability audience. By leveraging edie’s reputation as a trusted authority in the field, Centrica Business Solutions has been able to connect with stakeholders we would not otherwise have reached.
The partnership has grown into a comprehensive, year-round programme of activity including reports, product guides, webinars and business roundtables. These formats not only deliver strong brand awareness but also align with our account-based marketing strategy by enabling focused engagement with priority accounts.
For us, edie’s value lies in its ability to deliver a 360-degree marketing approach that blends thought leadership with direct stakeholder engagement. The roundtables in particular have proven effective at bringing key industry figures together in targeted discussions, while product guides and reports continue to position us as a leading voice on specific sustainability solutions."
What measurable impacts have you seen working with edie?
"To date, around £15m worth of opportunities have been directly attributed to edie-led campaigns, with a much larger figure of £157m influenced overall. These numbers reflect the ability of edie-led activity to generate tangible pipeline opportunities as well as long-term brand impact."
edie 25 collaboration partner
Bespoke Events
Reports
Face-to-face engagement opportunity with event attendees
Brand exposure to unique contacts via email campaigns
24 guests across 2 roundtables
Masterclass webinar
Webinar registrations: 284
What works well in your partnership with edie?
There are several elements of the partnership we find particularly valuable. The product guides deliver high-quality downloads and position us as a thought-leading solutions provider; combined webinar and roundtable formats enable multi-layered engagement with a rapid turnaround; the operational support for in-person events, where edie manages the logistics and organisation, save us time and ensure smooth delivery of all outcomes; and there is a great deal of flexibility in content creation, ensuring that our account-based marketing priorities are supported.
Beyond measurable outcomes, we value the ease of working with edie’s team. The partnership is collaborative, proactive, and efficient – with edie often taking on the heavy lifting of complex projects while keeping us fully informed. This combination of professionalism and approachable service has made edie a trusted extension of Centrica Business Solutions' marketing and engagement efforts.