This report has been developed by edie's Intelligence team, based on the results of our content delivery and post-campaign interviews with Brook Green Supply's campaign leads. It breaks down how the partnership between edie and Brook Green Supply was developed and has evolved over time, and the measurable impacts that it has delivered for the market and the organisation - along with our future plans for the partnership.
How would you summarise the current state of play around corporate sustainability and climate action today?
Overall, business’ current approach to climate action seems fairly mixed. We’ve observed that while some businesses are on track towards their climate targets, others remain sceptical that reaching net zero by 2050 is even realistic. Many are primarily still cost-driven, and are cautious about moving away from conventional energy procurement. However, despite this uncertainty, our experience suggests that most organisations see this volatility as temporary, and are still planning for long-term decarbonisation.
Why did you decide to start working with edie?
For us, edie provides a valuable gateway to speak to those leaders and decision-makers who are driving the sustainability transition. While useful from a commercial perspective, this also provides a form of market intelligence, giving us an insight into the real-world challenges and priorities that different organisations are facing across their sectors today.
The partnership also assists our evolving content strategy. Thought leadership and insights are important to us, and edie’s support lets us identify which topics are resonating strongly with our audience, and where additional guidance might be needed.
Why did you decide to start working with edie?
For us, edie provides a valuable gateway to speak to those leaders and decision-makers who are driving the sustainability transition. While useful from a commercial perspective, this also provides a form of market intelligence, giving us an insight into the real-world challenges and priorities that different organisations are facing across their sectors today.
The partnership also assists our evolving content strategy. Thought leadership and insights are important to us, and edie’s support lets us identify which topics are resonating strongly with our audience, and where additional guidance might be needed.
What were your initial objectives entering this partnership?
Our initial focus was a dual-objective of brand visibility and relationship-driven lead generation. Initially, we wanted to build awareness among the right audience and create those opportunities for more specific, one-to-one engagement through edie’s portfolio of events, content and in-person activities.
What measurable impacts have you seen working with edie?
As we’re currently transitioning between CRM systems and strengthening our ability to track the customer journey, we don’t yet have comprehensive reporting on the impacts. However, early indicators are encouraging - our sales teams are reporting a lot of positive engagement following roundtable participation and other networking events, and we have several discussions progressing into ongoing commercial conversations.
What works well in your partnership with edie?
edie’s roundtable formats are a particular standout of the partnership. Their combination of structured discussion, exceptional calibre of attendees and integration into larger events means we have meaningful, high-quality conversations with valuable attendees. Feedback from internal stakeholders has been extremely positive regarding both attendee quality and the insight generated in these events.
edie’s collaborative approach to audience targeting and agenda design has also been excellent. edie has worked hard to refine their attendee selection based on our needs, and ensure that the discussions at the events align with our strategic priorities to maximise the impact of every session.