This report has been developed by edie's Intelligence team, based on the results of our content delivery and post-campaign interviews with BSI's campaign leads. It breaks down how the partnership between edie and BSI was developed and has evolved over time, and the measurable impacts that it has delivered for the market and the organisation - along with our future plans for the partnership.
Thousands of businesses across the country have set ambitious sustainability and decarbonisation targets, but without clear guidance on what must change and how to change it, the transition to a fair and sustainable society will occur much more slowly.
BSI’s expertise is in guiding businesses through the process of decarbonisation and sustainability. From developing standards and certification to training businesses to improve quality, safety, and efficiency of products and services, they help organisations meet ESG targets and become more sustainable.
Through our partnership with BSI, edie has worked to engage a wider audience of dedicated professionals who could benefit best from BSI’s expertise. Across webinars, events and content pieces, a host of new professionals have benefited from BSI’s services, driving the sustainability agenda forward as a whole.
Why did you decide to start working with edie?
BSI wanted to strengthen both its reputation and broad recognition in the sustainability space, with an audience that’s both relevant and highly engaged. edie’s place as a driver of sustainability in the UK, as well as its established and significant audience base, gave us a direct route to further BSI’s credibility through thought leadership, while creating commercial opportunities through GDPR-compliant lead capture from webinars, events and other media.
What were your initial objectives entering this partnership?
The partnership was designed around three goals: First, build visibility and trust in BSI’s sustainability offering by placing experts and evidence-based perspectives in front of sustainability leaders and decision-makers; second, create a platform to promote products and services through high-value content formats (webinars, articles and podcasts) that audiences actively choose to engage with. Third, generate leads from a qualified audience and make those leads usable internally through compliant data and structured follow-up activity.The partnership has included participation at events such as edie 25, report collaborations, and webinars on sustainability in construction and energy efficiency.
What measurable impacts have you seen working with edie?
Through 2025, performance has been strong across our brand and demand objectives. edie conference activity delivered reach and seniority, with 93 attendees joining the BSI panel discussion session, 74% of whom were decision-makers. Webinars have been a reliable demand driver: BSI has seen 1,744 registrants across three webinars.
Content has also been a strong driver of positive impact, with the first three articles of 2025 generating 1,350 page reads; and two podcast episodes having achieved over 5,000 listens to date.
What works well in your partnership with edie?
The partnership between BSI and edie has provided a consistent platform for BSI to demonstrate expertise in a way that feels educational, not promotional, which supports trust-building over time. The range of formats is also extremely useful: conference visibility helps drive thought leadership and expertise, while webinars allow for deeper engagement and lead capture.